Fortune Ikechukwu — Data & Marketing Analyst

What I do

Services built around your data

🗄️

Data Extraction & Cleaning

Raw data is rarely ready to use. I write precise SQL queries to pull exactly what's needed, then clean, deduplicate, and structure it so every downstream analysis is reliable.

SQL Data wrangling ETL prep

📊

Business Intelligence & Dashboards

I build Tableau dashboards that give stakeholders an at-a-glance view of their KPIs — from sales funnels to campaign performance — with interactive filters and drill-downs.

Tableau KPI design BI reporting

📈

Marketing Analytics & Insights

From channel attribution to customer segmentation, I analyse marketing data to show which efforts are working, which aren't, and where to invest next.

Campaign analysis Segmentation ROI reporting

📋

Spreadsheet Modelling

When a full BI suite isn't needed, I build well-structured Excel or Google Sheets models — clean formulas, pivot tables, and charts your team can maintain without help.

Excel Google Sheets Data modelling

Technical proficiency

The tools I work with

Core tools

SQL

88%

Tableau

82%

Excel

78%

Google Sheets

75%

Analytical capabilities

Data cleaning

90%

Dashboard design

84%

Marketing analytics

80%

KPI reporting

82%

Industries

Who I work best with

🛒 E-commerce & Retail

📣 FMCG & Marketing Agencies

📦 Consumer Brands

🚀 Growth-stage Startups

About me

Fortune Ikechukwu

Data & Marketing Analyst

I'm a data and marketing analyst with a clear focus: making data useful. I started my career drawn to the intersection of numbers and strategy — the place where raw figures become the reason a campaign gets funded or a product line gets cut.

My workflow is split deliberately. SQL handles the unglamorous but critical work — pulling records, joining tables, removing inconsistencies, and building clean datasets that analysts can trust. Tableau handles everything after that — turning structured data into dashboards that business users can actually navigate without a data background.

I focus on e-commerce and FMCG/marketing agency clients because these are environments where data moves fast, decisions matter weekly, and the gap between a good dashboard and a bad one shows up quickly in results.

If you have data that's scattered, inconsistent, or sitting unused — I can help you structure it, analyse it, and turn it into something your team acts on.

How I work

From raw data to clear insight

Understand the question

Every analysis starts with the business question — not the data. I work with you to define exactly what decision the data needs to support.

Extract & clean with SQL

I write targeted queries to pull the relevant data, then clean it — handling nulls, duplicates, inconsistent formats, and outliers before any analysis begins.

Analyse & find the story

With clean data in hand, I look for patterns, trends, and anomalies that answer the original question — and sometimes surface questions you hadn't thought to ask.

Visualise in Tableau

I build Tableau dashboards designed for the actual audience — whether that's a CMO or a campaign manager — with the right level of detail and interactivity.

Deliver clear recommendations

Data without direction is just pretty charts. Every deliverable includes a plain-language summary of what the data says and what to do about it.

Let's work together

Have data to untangle?

Whether you need a one-off analysis, a recurring dashboard, or help making sense of a messy dataset — send me a message and let's talk.

Email me LinkedIn